MIPIM used to be an event in Cannes that lasted three days. Its no longer quite as simple as that – there are unofficial events occuring beforehand, MIPIM-related talk on twitter and interactive resources appearing online . Below is a quick rundown of some of the best content and events happening now to get you in the mood for Cannes.
This is the sixth annual bikeride to Cannes, that raises money for five different charities – LandAid, Tom’s Trust, The Duke of Edinburgh Award, The Multiple System Atrophy Trust and Article 25.
6 Days, 85 Riders, 1500 km. The Cycle2Cannes website provides more information about the history of the event and live tweets, commentary and photos as the riders cycle from London to the South of France. You can donate here.
MIPIM Preview magazine is 92 pages long, and provides a mix of interesting features about property across the globe and finance, including a piece about Nouriel Roubini, the economist who predicted the current financial state of play. There is also a rundown of some of the events happening in MIPIM itself next week.
This interactive MIPIM floorplan does exactly what it says on the tin. Search by either building or company name and receive very thorough results!
Estates Gazette
Estates Gazette have compiled an interactive MIPIM preview magazine. Featuring video content as well as text, its fun and informative. Main features include programme highlights and photos of real estate projects completed worldwide.

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It’s a growing trend with trade fairs globally. At the risk of sounding corny, the main fairs are becoming communities of sorts. They can easily be grouped around Twitter hashtags and blogs that extend the debate (and networking) far beyond the place and dates of the events.
So we are all in Cannes to a degree throughout the year.
A very accurate description! Just one of the benefits of this is that all members of a company can benefit from the event by getting involved online, while traditionally a company could only send a few delegates to trade fairs – widening participation greatly.
You bring the kettle and I’ll bring the sunscreen (can’t possibly come back to the office with a tan; no one would believe how hard we work while we’re there!).